ABOUT MADE BY TONE

First, thanks for stopping by and checking out Tone! Tone is my passion project and I'm so happy you're here.

I grew up surrounded by wellness—raised by a mother rooted in spiritual practice and supported by a community of friends who hold a conscious and healing space for others every day.

That foundation inspires the products and services I create to help you, as a wellness professional, build a business that feels as nourishing and sustainable as the work you offer.

I created TONE to help you navigate the online space without getting swept up in the hustle, pressure, and high-functioning anxiety that runs rampant in the bananas online space.

My purpose is to support and empower you as you create a heart-led, purpose-driven business—one that’s profitable and sustainable—through simple, proven practices.

So what's my street cred?

My experience spans two decades. I began in the publishing world as an editorial and book designer, then a chance meeting with a talent broker at a yoga class in NYC led me into the ad agency world—where I worked as an art director on campaigns for brands such as Mastercard, Khols, and Vera Wang.

But ultimately, I craved more purpose and autonomy. So I transitioned into freelance brand consulting and development for independent wellness and beauty entrepreneurs.

Which brings me here.

I’ve taken years of experience building marketing foundations, designing websites, and leading growth campaigns—and distilled it all into simple, easy-to-implement marketing solutions and website templates designed specifically for independent yoga and wellness professionals like you. 

I invite you to join me in leaning back, removing excess, consciously slowing down, and choosing a simpler, quieter way of cultivating abundance.